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Introduction to social media marketing

Social Media is an effective way of revealing the business in the social network as it reaches a large audience. Notable Benefits of using SMM are the Lead generation, Marketplace insights, and loyal customer base which results in improvement in search ranking. SMM is similar to SEO when both are used hand-in-hand and leads to better ranking.
Though Social Media has been the major mode of a communication channel in the current market, it is very important for all businesses to have a social media presence. This social media marketing course will provide an overview of the most popular networks and how marketing industries can influence these networks to engage with their customers to accomplish their goals in business.
So, in order to learn both the ins and outs of social media optimization, there are many aspiring specialists who will help in learning some kind of social media certification programs or individual social media marketing course. So, after excelling in this course, you’ll be a good communicator; will have vibrant and concise writing ability, familiar in generating business goals, know how to work on online tools, and synthesizing reports.

COMPONENTS OF SOCIAL MEDIA MARKETING

You are just one step away from social media marketing, so just know the components of social media marketing and speed up your career for your business growth.
  • Monitoring public conversations
  • Content strategy and marketing
  • Promotion and advertisement
  • Performance metrics and analysis
  • Engaging customers and community organization
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What you’ll learn from us

Learn to do the right thing on social media
  • Managing content distribution
  • Use of social listening tools
  • Generating social media policies
  • Ideas for creating valuable content
  • Social media platform level best practices
  • Measuring the results of social media efforts
  • Listening, monitoring and engaging with customers
  • Connecting business objectives to social media tactics

Career Path in Social media marketing

We assist you to excel your career by attaining best positions in your career path
There are some lucrative factors behind building your career in social media marketing. Yes, if you are a social media freak, then it’s a perfect blend for both your work and passion. Remember, social media will never ever sleep. Certainly, if you choose your career in social media, then probably you have to take care of your creativity and should be initiated as it could automatically take you to the next step in your career.
  • Media planner
  • Business Analyst
  • Public relations officer
  • Paid Marketing specialist
  • Social Media consultant
  • Social Media Administrator
  • Social Media Marketing Manager

Who Should Join Social Media Marketing course?

Know how universal trend is social media Marketing to study and follow
  • Entrepreneur
If you are engrossed in social media marketing, join our course and start your business and develop it depending on its niche.
  • Content Writers
Content writers will learn how the content can be enhanced to reach wide range of users.
  • Freelancer
If you learn social media marketing service, you can earn more income and enhance your professional path in better way.

Social Media Marketing Course Fee & Packages

Build your expertise by transforming your career by enrolling our challenging programme
Modules
Professional
10000
Duration: 20 Days Modules: 9
1 Introduction to social media marketing
What is social media?
Overview of top social media platforms
What is social media optimization?
Benefits of social media marketing
Different social media strategies
Impacts of social media on SEO
2 Facebook Optimization and Marketing
Facebook Account Setup
Launching Business Page in Facebook
Marketing Strategies in Facebook
Designing Cover photo for Business Page
Managing Pages
Ways to increase the likes to Business Page
User Engagement Insights of Facebook
Facebook Advertising
Audience Targeting
Strategies in Bidding
Rules for Ad Dimensions
3 Twitter optimization and marketing
Introduction to Twitter
Creating Strong Profiles on Twitter with Personalization
How to tweet professionally
Bringing More Followers
Conversions, Hashtags
Promoting Product Brands
4 LinkedIn Optimization and Marketing
Find new customers with Google Shopping
Introduction to LinkedIn
LinkedIn Use
Creation of Profile in LinkedIn
How to create connections in LinkedIn
How to create Pages and Groups in LinkedIn
Customizing the Pages in LinkedIn
Advertising Strategies in LinkedIn
5 Google Plus Optimization
How Google+ benefitting SEO
Creation of Profile in Google+
Managing Accounts
Types of Pages in Google+
Creating Pages in Google+
Tips to increase followers
Linking Google+ Account with Website
Google+ Groups
6 Youtube Optimization and Marketing
Fundamentals of Video Marketing
Video Marketing Statistics
Creating and customizing the Channel in YouTube
Strategies in Video Marketing
How to upload the Video
How to monetize through YouTube Channel
Video Optimization Techniques
User Engagement Metrics
Tips to increase Subscribers for the Channel
Basics of Copyright Acts
Analytics
7 Instagram Optimization and marketing
Define Instagram
Statistics of Instagram
Branding through Instagram
Creating Accounts in Instagram
Tips and Content Strategies
Use of Filters in Instagram
Hashtag usage
How to Advertise in Instagram
Various Methods to advertise in Instagram
8 Pinterest Optimization and Marketing
Introduction to Pinterest
Statistics of Pinterest
Branding through Pinterest
Creating Accounts in Pinterest
Pinterest Strategies
Links and Pins
How to engage users in Pinterest
Pinterest Analytics
9 Social Media campaign strategy
Getting Started with Campaign Strategy
Auditing Social Media Status
Measuring ROI of social media
Multi-channel social media strategy
Ideas for creating social media content

Social Media Marketing Course Fee & Packages

Basic

SMO & SMM Packages

  • Social media overview
  • Facebook optimization
  • facebook marketing
  • Twitter optimization
  • Twitter Marketing
  • Linkdin optimization
  • Linkdin marketing
  • Instagram optimization
  • Instagram marketing
  • Google plus
  • Pinterest optimization
  • Pinterest marketing
₹10000* Discovery week off
Advanced
  • 12+ Modules
  • 3+ Intensive Project
  • 4+ Industry Certification
  • 30 Days Course Duration
₹33520* Discovery week off

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What is future of social media marketing?
Remember, there is a dramatic shift ahead in social media marketing as the businesses who build up their brands on social media platforms are increasing day by day. So, it’s hard to imagine marketing without it.
What is the prospect of social media in India?
There are loads of new platforms arrive each year and focuses on branding, optimization, communication, and lead generations. Other than this, India had encountered a growth in the number of mobile users and as well millions of members are using it across the globe. So, there is a fantabulous future for social media marketing as it is a stage that gives higher ROI with zero investment.
Do social media marketers get adequate career openings?
Yes, there are loads of job openings for SMM and SMO analyst as there are millions of customers are waiting to explore.
Do I need to have any pre-requisites for doing this social media training course?
No, you don’t need to have any fundamentals other than basic computer knowledge to learn social media.
How different is social media marketing course at Courseinn?
  • Industry expert trainers
  • Conversion oriented training
  • 6+ industry certifications are provided
  • Guidance to target right audience and customers
  • Provide practical training with in-depth knowledge in SMM
  • Provide 100% job placement guarantee on top IT companies