Be the next Pay Per Click Certified expert

8+ Certifications to Add Value to Your Career

Industry recognised courses to re-discover your learning!

Pay Per Click Overview

Pay-per-click is the most used advertising model to increase traffic to websites. With the advent of this model, advertisers will pay the website owner when someone clicks on advertisement. It’s a pull marketing that assists in buying user visits to a website.
Search engine advertising allows advertisers to propose for the assignment of ads for a keyword that is related to brand in search engine sponsors link. Whenever user clicks on the ad, it will direct them to the product’s website and in fact, advertisers have to pay some money for search engine.
Pay-per-click gives the best opportunity to implement a closest thing “Automated Customer Delivery”. PPC helps website owners to provide a high ROI and gives you visibility of Brand Advertisements. PPC is used to describe the use of buying ads on search engines. To be brief, the success of PPC campaigns lies in the catchy ads that grab the attention of internet users. PPC ads will allow you to track every aspect of ad campaign to connect efforts to your results.
With Courseinn’s advanced PPC course, you will be able to learn the ways of display compelling campaigns to target audience based on user’s interest and search history.

COMPONENTS OF PPC

You are just one step away from digital marketing, so just know the components of digital marketing and speed up your career for your business growth.
  • Targeted copy
  • Landing pages
  • Website analysis
  • Campaign settings
  • Keyword Management
  • Display and Destination URL
  • Headline and description lines
Course Enquiry
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What you’ll learn from us

Learn the strategies to use PPC to dominate the web
  • Conduct research and Track ROI
  • Knowledge of display advertising
  • Expertise the nuances of Pay per click
  • Access the market shared by search engines
  • Analyze past and future pay per click trends
  • Bidding on specific keywords for your business
  • Learn the settings and pricing models of campaign
  • Analysing market trends to identify the type of campaign
  • Familiarize with the model of paid search, ranking algorithms and post-click activity.

Career path in Pay Per Click

We assist you to excel your career by attaining best positions in your career path
This industry has advancement over a period of time and has given dawn to various job profiles. By selecting this as a career, a person can even work in house typically for the marketing department of an organization. The progress of the career path in PPC will be:
  • PPC expert
  • PPC Analyst
  • PPC Executive
  • PPC specialist
  • PPC Account Manager
  • PPC Account Executive

Who Should Join PPC course?

Know how universal trend is PPC to study and follow
  • Freshers
  • Entrepreneurs
  • IT professionals
  • Marketing Professionals
  • SEO Analyst
  • Webmaster
  • Housewives
People who wish to hoist their skills in digital marketing can join and benefit from our PPC training institute. This training will be highly beneficial for those who are looking forward to specializing in paid campaigns.

Pay Per Click Syllabus

Build your expertise by transforming your career by enrolling our challenging programme
Modules
Professional
7000
Duration: 15 Days Modules: 6
1 Search Engine Marketing
Understanding Search Engine Marketing
Fundamental of Pay Per Click
Goals for Search campaigns
Choose the best campaign types
Get to know the Google Search experience
Implement website conversion tracking
Create effective text ads
Enhance your ads with extensions
Control which searches trigger your ads
Set up a Search Engine campaign
Adjust bids to favor performers
Determine a good bidding strategy
Evaluate Search engine campaign performance
Align your budget with your goals
Evaluate campaign performance
Avoid editorial errors
Address trademark disapprovals
Track Paid Search Traffic with Google Analytics
2 Display Marketing
Learn the basics of Google Display Ads
Goals for Display Marketing
where customers see your ads
Set up a Display Network campaign
Choose the most beneficial ad formats
Build effective creatives for your goals
Reach customers with targeting
Determine a good bidding strategy
Drive results with the Display Network
Optimize your Display campaign
Adjust targeting to reach more people
Track conversions to improve performance
Avoid Editorial errors & trademark disapprovals
3 Video Marketing
Learn the basics of Google Video Ads
Developing content on YouTube
Understand your audience
Find the right video solutions & metrics
The value of video advertising
Where customers see your video
Make effective TrueView ad creative
Target with the Display Network
Build your video campaign in Adwords
Optimize your video campaign for success
Keep track of video campaign performance
Avoid editorial errors and trademark disapprovals
4 Shopping Marketing
Find new customers with Google Shopping
Create a Merchant Center account
Capture your product data
Simplify with automatic item updates
Use Feed Rules to optimize product data
Submit product data without errors
Create a Shopping campaign
Align your bid strategy to Shopping goals
Reach users with Showcase Shopping ads
Ensure your Shopping ads are compliant
Optimize your Shopping campaign
Reach users with Showcase Shopping ads
Measure Shopping campaign performance
5 Remarketing
Remarket with the Search Network
Remarket with the Display Network
Tailor ads with Dynamic Remarketing
Remarket with the YouTube
6 Mobile Marketing
Mobile Marketing in Google
Mobile Marketing in Facebook
Mobile Marketing in Twitter

Pay Per Click Course Fee & Packages

Basic

ASEM

  • SEM overview
  • PPC strategies
  • Google ads
  • Bing ads
  • Campaign
  • Search ads
  • Display ads
  • Video ads
  • Retail ads
  • Analytics and tracking
  • Google Certification Training
₹7000* Discovery week off
Advanced
  • 12+ Modules
  • 3+ Intensive Project
  • 4+ Industry Certification
  • 30 Days Course Duration
₹33520* Discovery week off

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Do you provide job guarantee?
Yes, we do offer job guarantee as there is generally an enormous talent gap in this industry. So after completing our training with our practical classes, you will definitely get a job.
Who can become PPC expert?
This course is ideal for the people who seek leadership position in search marketing. Below are the effective roles suitable for PPC specialists,
  • Graduates
  • Start-up owners
  • Business graduates
  • Marketing professionals
  • Digital marketing analyst
  • Marketing managers of different fields
Do you provide any study materials?
Relevance reference materials along with web links will be shared with the candidate through mail id, in-hand and discussion forum. You can get access with the updated content lifetime even after the completion of course.
Who are the faculties and are they qualified to give training?
Courseinn’s faculties have 10+ years of experience in the relevant industry. They are industry speakers, subject matter experts, and department heads and so they will handle the classes with real time practical experiments and goal achievements.
How valuable is PPC certification course?
Our PPC training course is designed completely with a comprehensive understanding of all facets. It will make you learn the best ways of building better ads, managing campaigns, and the ways of enhancing ROI. This certification training will help you in mastering the skills of PPC marketer to a greater extent.