Outfox your competitor with ourBrimming e-commerce marketing course

Ecommerce marketing is the process of amplifying sales by uplifting the company's brand awareness and product offerings. E-commerce websites can use tools such as social media, email marketing, search engines, and content to promote their product and to develop their business. E-commerce marketing has marketers who use the principles of inbound and digital marketing to convert visitors into customers.

Ecommerce marketing is purely visual - you should showcase all the products you own. Your success in social media entirely depends on the level you use imagery to drive attention and traffic to your store.

In a nutshell, without a strategic e-commerce plan, your store's website may fall in among the lakhs of other companies who sell similar products for the same price. Here, the marketing strategies like Pay Per Click (PPC), Search Engine Optimization(SEO), email marketing, traffic analysis, etc can help an ecommerce store to gain more customers and stand in the spotlight.

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How Courseinn Academy brings Value In Ecommerce Marketing Course

Courseinn Academy is an e-commerce marketing training leader in Chennai which imparts you the top-class knowledge to improve sales and ROI of your ecommerce marketing efforts .

In this ecommerce marketing training, you will figure out the methods to design, strategize, and measure the fruitful ecommerce marketing efforts you put to increase the sales percentile.

The Learning experience you get through Courseinn are:

  • Execute SEO and run Google Shopping advertising campaign.
  • Learn to make content, web journals, recordings, emails, etc to
  • Convert your store visitors into potential customers.
  • You can boost your ecommerce store's performance to a
  • different level with the strategies we teach you to live.

Skills Covered in this Course

eCommerce SEO
Influencer Marketing
Affiliate Marketing
Conversion Optimization
Local Marketing
Social Media Marketing
Email Marketing

Ecommerce Marketing Course Modules & Syllabus

Introduction of eCommerce
8 hrs
Business Models of eCommerce
8 hrs
Marketing and its Process
8 hrs
Segmentation, Targeting & Positioning
8 hrs
Overview of Digital Marketing
8 hrs
Overview of Buyer Personas
8 hrs
Core Web Standards (URL,HTTP HTML)
8 hrs
eCommerce Web Architecture
8 hrs
Fundamental of SEO
8 hrs
Latest Search Engine Algorithms
8 hrs
Understanding Google Webmaster guidelines
8 hrs
Setting Up Your Website on Google Webmaster Tools
8 hrs
Overview of Local My Business
8 hrs
Setup business to Google
8 hrs
Hours of Content
Case study and Project
Live Session
Tools and Platform

Ecommerce Marketing Training Schedule

Regular Institute Classroom

Attend our regular classrooms at our institute.

  • Live On-boarding Session
  • Smart Classrooms
  • 10+ hrs Soft Skill Training
  • Self-paced learning content
  • Case Study for Real-Life Practice
  • 100% Practical Classes
  • Career Services
Online Classroom

Attend our live virtual classrooms with Instructor Led trainer

  • Live On-boarding Session
  • Flexible Hours
  • 10+ hrs Soft Skill Training
  • Self-paced learning content
  • Case Study for Real-Life Practice
  • 100% Practical Classes
  • Career Services
1-1 Online Training

Get 1-to-1 Live Instructor Led Online Training in flexible timings

  • Customized Training Solutions
  • Flexible Hours
  • Foundation, Intermediate & Expert level Curriculum
  • Industry Expert Trainers
  • Training at Your Premises
  • In-Person/Online LVC Classes

Over 100+ Careers Transformed

Sathish Govindaraj
2 years Experince
Product Catalog Manager
Digital Marketing
1 years Experince
Sales representative
Digital Marketer
D.Saravanan Devarajan
2 years Experince
Data Manager
Digital Marketer

100% Placement support

Career counselling

Get personalised career pathing from experts to chart out best opportunities

Resume Feedback

Obtain specific, personalised inputs on your resume structure and content.

Interview preparation

Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.

Job placement

Get an opportunity to interview for 250+ hiring companies partnered with upGrad.

eCommerce Marketing Course Fee & Packages

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Duration: 40 Days 40 Days Modules: 24
1 eCommerce Fundamentals
Introduction of eCommerce
Business Models of eCommerce
Evolution, Trends and Impacts
Strategic analysis and revenue models
Mobile ecommerce
2 Marketing Fundamentals
Marketing and its Process
Segmentation, Targeting & Positioning
4 P's of marketing
Understand Competition & Environment by analysing
Understand the element of building brand
3 Digital Marketing Fundamentals
Overview of Digital Marketing
Overview of Buyer Personas
Inbound V/S Outbound Marketing
Overview of Digital Marketing Audience
Digital Marketing Channels and Metrics
Overview of Digital Marketing Methods
Overview of Return on Investment
4 eCommerce Website Structure
Core Web Standards (URL,HTTP HTML)
eCommerce Web Architecture
eCommerce Web Platform
5 eCommerce SEO
Fundamental of SEO
Latest Search Engine Algorithms
Keyword Research
Search Engine Results Page (SERP)
On-page SEO
Technical SEO
Backlink profile factors
Link Building Techniques
Website security factors
Content factors
Website visits factors
User behaviour signals
Social Signals
SEO Algorithm Updates and History
SEO Audits
SEO Tools
SERP Tracking
Why & Reason Drop SERP Position
6 Search Console
Understanding Google Webmaster guidelines
Setting Up Your Website on Google Webmaster Tools
Site Dashboard
Site Messages
Search Appearance
Search Traffic
Google Index
Security Issues
7 Google Local SEO
Overview of Local My Business
Setup business to Google
Claim your Google My Business listing
Get your business listing verified
Optimize your Google My Business listing
Use tools to engage your customers
Manage listings simply in bulk
Google Express Ads
Bing Places for Business
Setup business to Bing
Optimization Techniques of Bing Places
8 Pay Per Click Advertisement Metrices
User Engagement
9 Search Engine Marketing for eCommerce
Understanding Search Engine Marketing
Fundamental of Pay Per Click
Goals for Search campaigns
Choose the best campaign types
Get to know the Google Search experience
Implement website conversion tracking
Create effective text ads
Enhance your ads with extensions
Control which searches trigger your ads
Set up a Search Engine campaign
Adjust bids to favour performers
Determine a good bidding strategy
Evaluate Search engine campaign performance
Align your budget with your goals
Evaluate campaign performance
Avoid editorial errors
Address trademark disapprovals
Track Paid Search Traffic with Google Analytics
10 Display Marketing for eCommerce
Learn the basics of Google Display Ads
Goals for Display Marketing
where customers see your ads
Set up a Display Network campaign
Choose the most beneficial ad formats
Build effective creative for your goals
Reach customers with targeting
Determine a good bidding strategy
Drive results with the Display Network
Optimize your Display campaign
Adjust targeting to reach more people
Track conversions to improve performance
Avoid Editorial errors & trademark disapprovals
11 Video Marketing for eCommerce
Learn the basics of Google Video Ads
Developing content on YouTube
Understand your audience
Find the right video solutions & metrics
The value of video advertising
Where customers see your video
Make effective True View ad creative
Target with the Display Network
Build your video campaign in Google Ads
Optimize your video campaign for success
Keep track of video campaign performance
Avoid editorial errors and trademark disapprovals
12 Shopping Marketing for eCommerce
Find new customers with Google Shopping
Create a Merchant Centre account
Capture your product data
Simplify with automatic item updates
Use Feed Rules to optimize product data
Submit product data without errors
Create a Shopping campaign
Align your bid strategy to Shopping goals
Reach users with Showcase Shopping ads
Ensure your Shopping ads are compliant
Optimize your Shopping campaign
Reach users with Showcase Shopping ads
Measure Shopping campaign performance
13 Remarketing
Remarket with the Search Network
Remarket with the Display Network
Tailor ads with Dynamic Remarketing
Remarket with the YouTube
14 Mobile App Marketing
Find new customers with Google Shopping
Create a Merchant Centre account
Capture your product data
Simplify with automatic item updates
Use Feed Rules to optimize product data
Submit product data without errors
Create a Shopping campaign
Align your bid strategy to Shopping goals
Reach users with Showcase Shopping ads
Ensure your Shopping ads are compliant
Optimize your Shopping campaign
Reach users with Showcase Shopping ads
Measure Shopping campaign performance
15 Social Media Optimization
Traditional vs. social media
Social media strategies and objectives
Structure of social networks
Social consumer profiles
Social media measurement and analytics
Social media channels and strategy implementation
Twitter Page Optimization
Facebook Page Optimization
Linkedin Optimization
Instagram Optimization
Pinterest Optimization
16 Social Media Marketing
Build Your Brand on Facebook
Facebook Audience Insights
Connect and Engagement Strategies on Facebook
Business Manager Facebook
Facebook Advertising
Build Your Brand on Twitter
Twitter Audience Insights
Connect and Engagement Strategies on Twitter
Twitter for Business
Twitter Advertising
Build Your Brand on Instagram
Instagram Audience Insights
Creating a business profile on Instagram
Connect and Engagement Strategies on Instagram
Instagram Advertising
Build Your Brand on Pinterest
Make a brand new business profile
Connect and Engagement Strategies on Pinterest
17 Web Analytics for eCommerce
Why digital analytics?
How Google Analytics works
Google Analytics setup
How to set up views with filters
Navigating Google Analytics
Understanding overview reports
Understanding full reports
How to share reports
How to set up dashboards and shortcuts
Audience reports
Acquisition reports
Behavior reports
How to measure Custom Campaigns
Tracking campaigns with the URL Builder
Use Goals to measure business objectives
How to measure Google Ads campaigns
18 Best practices
Starting out with Google Tag Manager
Setting up Google Tag Manager
Collecting data using the Data Layer, variables, and events
Triggers – create and configure triggers
Testing and debugging
Using additional tags for marketing and remarketing
Practical Sessions
19 Email Marketing
Understanding Email Marketing
Creating a Contact Management and Segmentation Strategy
Sending the Right Email
Creating High-Performing Email
Understanding Email Deliverability
Outlining the Design of Your Marketing Emails
Analysing Your Marketing Emails
A/B Testing Your Marketing Emails
Develop Relationships with Lead Nurturing
Start Marketing Right
20 App Store Optimization
Introduction to App store optimization
Keyword Research for ASO
Implementing ASO for Your Google Play Store Listing
Graphics: Icons
Graphics: Screenshots
Mobile App Analytics
SEO for your App page
21 Online Reputation Management (ORM)
Overview of Online Reputation Management (ORM)
How to Listen Online for Brand Conversations
Online Reputation Management Tools
Real Time Analysis & Measurement
Dealing with Negative Conversations
22 Affiliate Marketing
Getting into the Affiliate Marketing World
Affiliate Marketing Portals
Obtaining Approval
Legal Policies
Tracking with Affiliate Codes
23 YouTube Marketing
How to Create a YouTube Channel
How to Optimize Your Videos for SEO & Ranking
How to Create Videos for YouTube
How to Market Your YouTube Channel & Videos
Understanding YouTube Analytics
24 Digital Marketing Tools
Google Analytics
Google Tag Manager
Google Keyword Planner
Facebook’s Power Editor
Google Trends
Woopra: Customer Journey Analytics
Moz(Free Version)
Semrush (Free Version)

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Why Courseinn Academy is the best place to learn digital marketing in Chennai?
Courseinn Academy is the best digital marketing training institute in Chennai as they are excellent in,
  • Placement support
  • Personal Monitoring
  • Increased earning potential
  • Globally recognized certifications
  • Mentors with hands-on experience
Ever since the establishment of the institute, Courseinn delivers the exact combination of creativity and technology to make the students stand apart from the crowd.
Is there any scope for digital marketing in India?
By the way, digital media seems to be the advancement of products or services with the help of electronic media. According to economic times, it is clear that around 10 lakh jobs are waiting in upcoming years. That means, almost every company will need a digital marketer to enhance their business. The statistics show that the job opportunities are constantly increasing and so they seem to be the best time for getting advanced digital marketing training.
Will I get placed after completing a digital marketing course?
Yes, you will definitely get your dream job as we are providing digital marketing certification course in Chennai with Placement but basically, it depends on your fervor, and performance. We will wholly assist you in getting a job but the only thing that you need to do is to wait until you find the right job. You’ll also have the opportunity to get the job in full time, part time and also as a freelancer. Apart from us, job portals will be a suitable place to get the relevant jobs as per your needs.
What will be the package for freshers after completing this course?
Currently, digital marketing certification course is the one that brings out higher pay. So, once you started learning digital marketing course with us, you will be able to get a pay of rupees 15,000 as an entry-level pay and later it will continue to increase along with the experience.
Which type of companies shows interest in hiring digital marketing specialists?
Any business that wishes to enhance their sales and marketing can enroll in digital marketing training. So in upcoming years, there will be a huge vacancy in all types of business as it helps in getting a larger audience reach.
Do you provide both classroom and online digital marketing training?
Yes, we are providing both classroom and online digital marketing classes in Chennai. You can learn this top-rated course here to get in-depth knowledge along with the practical experience and deeper understanding of tools, subject, and strategies.
Why Courseinn for digital marketing certification course in Chennai?
Here, you’ll get real-time working experience in live projects. So that, it will be easy for you to handle the projects on your own when you get hired by other companies.
How will Courseinn help us in our career growth?
As already said our mentors are industry experts and have about 10+ years of experience in the field. So, we will guide you completely throughout your career by assisting you with a placement and with the latest updates in the field.
What will be the course fee?
Courseinn Academy’s fee is cost effective when compared to other digital marketing course fees in Chennai. Yes, Courseinn provides both Professional and Master course which is only 16,000 and 20,000 respectively. To know more details about the modules covered, kindly check our digital marketing course syllabus section.
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Ambattur, Anna Salai, Adambakkam, Adyar, Anna Nagar, Aminjikarai, Ashok Nagar, Besant Nagar, Choolaimedu, Chromepet, Guindy, Egmore, K.K. Nagar, Kilpauk, Ekkattuthangal, Kodambakkam, Medavakkam, Nungambakkam, Nandanam, Madipakkam, Teynampet,Navalur, Nanganallur, Mylapore, Pallavaram, OMR,Pallikaranai, Porur,Siruseri, Saidapet, St.Thomas Mount, Perungudi, T.Nagar, Sholinganallur, Triplicane, Tambaram, Thoraipakkam,Villivakkam, Vadapalani, Thiruvanmiyur, Velachery and Virugambakkam, West Mambalam.

Learn the industry concepts of Training Courses, Courseinn Academy will be the right place. Attend a free demo session, and later on, you'll definitely know the exact ways of getting growth in career. Guindy is reachable from your location and our educational centre is walkable from Guindy Bus station and guindy metro station.

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